Natachi Onwuamaegbu is an entrepreneur, journalist, and CEO/co-founder of the Ndeza Collective’s Braiding Nairobi, a storytelling-driven app that connects customers with hair braiders for at-home services. She has written on race, art, and culture for The Washington Post, Al Jazeera English, Cosmopolitan, The Boston Globe, and more.

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A Fulbright–National Geographic Storytelling Fellow (2022–23), Natachi documented the lives of braiders in Nairobi’s Kenyatta Market for her National Geographic blog. She earned her BA with Honors in Political Science at Stanford, with minors in Creative Writing and African & African American Studies, and is now pursuing her MBA at London Business School. Her first book, How to Fall in Sane, is in its third draft.